A term used in advertising possible through electronic devices is digital marketing. It uses websites, social media, search engines email and mobile apps to get a worldwide reach. While the traditional marketing is use for print, TV or Interest but Digitial Marketing possible to targeted audience with more cost-effective and data-driven.

Digital marketing is primarily about creating a relationship with the customer, raising awareness of our brand and increasing sales or conversions. With efficient filters and tracking systems, businesses can monitor behavioral data from every one of their users — a process that helps them constantly refine strategies to increase performance.

• SEO (Search Engine Optimization):
  SEOThe process of optimizing a website so that it ranks higher in the results pages for relevant keywords. Ultimately, higher rankings drive organic traffic to a website without the need for paid advertising. The aim is to enhance the visibility and be as user friendly so potential customers can easily find what they are looking for, weather it may information about a product or service.SEO can be divided into on-page and off page strategy. On-Page SEO: On-page involves all the elements like page titles, meta descriptions, header tags and content optimization. Off-page SEO: Off-page SEO is also known as link building and it means web practices that target to increase the ranking of a page in search engine results pages (SERP).