Brand Identity: Graphic design helps in building a brand identity. A good branding boils down to the logo, color palette, typeset or font and the imagery used as those elements are a visual representation of how your brand feels. the visual elements become immediately recognizable and form trust in the minds of consumers.

Marketing and Advertising: The importance of graphic design in the marketing world is far more common than just designing some simple pamphlet. Print and digital ad creatives use design to catch eyes, deliver messages effectively, and convince people to act. More creative designs tend to lure audience attention for advertisements.

User eXperience (UX) Design: In a web and app, graphic design principles can be used to build an interface that meets users ‘ needs; making it easy to navigate, organized in its appearance such as shape or even the word there. Great UX design increases usability, leading to higher user satisfaction and usage of digital products.

Print and Digital Media: Graphic design include work in print (magazines, brochures, business cards etc.) as well as digital media (social media posts, websites email newsletters. It is responsive to the medium and intent of use so that it looks appealing & easy-to-consume content.