Getting an Idea and Initial Conceptualization: Every successful app starts with a solid idea. During this stage you decide what the app will be about, who it is aimed at and what problem it solves. It usually encompasses phases like brainstorming, market research, and feature definements of the app. For example, is the application designed for entertainment, productivity, socialization or business?

UI/UX Design: After finalising the concept, it is time to design (UI) and user experience(UX). While UI design deals with the look of the app — layout, aesthetics, colors, fonts and icons; UX design revolves around interaction with these elements and the navigation across various app functionalities. Focus on developing an experience that is intuitive, continuous and addictive at a level of user expectation.