Digital marketing is primarily about creating a relationship with the customer, raising awareness of our brand and increasing sales or conversions. With efficient filters and tracking systems, businesses can monitor behavioral data from every one of their users — a process that helps them constantly refine strategies to increase performance.

SEO (Search Engine Optimization):SEOThe process of optimizing a website so that it ranks higher in the results pages for relevant keywords. Ultimately, higher rankings drive organic traffic to a website without the need for paid advertising. The aim is to enhance the visibility and be as user friendly so potential customers can easily find what they are looking for, weather it may information about a product or service.SEO can be divided into on-page and off page strategy. On-Page SEO: On-page involves all the elements like page titles, meta descriptions, header tags and content optimization. Off-page SEO: Off-page SEO is also known as link building and it means web practices that target to increase the ranking of a page in search engine results pages (SERP).

Content Marketing:
Content marketing is producing and promoting valuable, relevant information on a consistent basis to drive current and future customers. In many ways, this can be accomplished through blog posts, articles, video pieces infographics and podcasts or eBooks. In other words, to add value to consumers and resolve their pain points as well as establish a business or brand in the industry.Businesses can generate trust and loyalty by creating content that is thoughtful, well researched and designed to resonate with specific target audiences. Since high-quality content marketing often leads to improved rankings — and thus, more traffic (or otherwise less explicitly outcomes) Amide by a bit of confusing branding-relation with SEO.